The 1,000-foot display of lights outside Denver International airport is experiencing technical difficulties.
Intended as a collector's item for the airport’s ambition and Panasonic’s LED technology, the $14.5 million government-funded sign has produced one headache after some other for the city airport. Now, it has gone mostly dark.
The display, consisting of hundreds of lighted rods and several television-style advertising displays on Peña avenue, was powered up late in 2017. Originally, the lights periodic swimmingly from one color to some other.
In recent months, though, the display has become increasingly erratic. At first, a handful of sticks would appear dark or discolored. More recently, a video captured by a Denver Post reader showed larger chunks of the display malfunctioning.
And on April 5 the lambent cylinders went entirely dark. “The airport has chosen to turn off the sticks until Panasonic can fix the problems that are occurring,” wrote airport interpreter Emily Williams in an email.
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Panasonic is working “to determine a plan for permanent repairs,” aforementioned airport interpreter Alex Renteria. Meanwhile, several large advertising display screens remain active.
A representative for Panasonic didn’t instantly comment on Thursday.
Denver International airport paid $11.5 million for Panasonic to build the sign and some other $3 million for 12 years of maintenance. The money came from airport revenues, which are reserved for airport purposes.
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presently , the airport is collection $12,500 in monthly revenue from the sign. That’s the minimum amount that’s guaranteed by the ad management company Outfront, which the city hired this year. At that rate, it would take 93 years to pay off the sign’s costs.
But airport officials think it will be faster: They’re anticipating $1.2 million worth of ad gross gross sales in the contract’s first year. As it generates more profits, Denver will collect common fraction of the ad revenues, with the rest going to Panasonic.